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OWNER / CREATIVE DIRECTOR

Brenda Knepper has been a creative director and communications manager for over 25 years. Most recently, she served as director of university communications and public affairs at an urban university in Southern California, where she was responsible for the university’s institutional image, the development of internal and external communications, and media relations and public affairs.

She has served as an administrator and marketing manager at several universities and has experience developing comprehensive branding programs for higher education institutions, non-profits and small businesses. An experienced writer, Brenda has expertise in both traditional and electronic media. From news releases and articles to developing content for magazines and websites, Brenda Knepper has the creativity and experience to get just the perfect message across.

Brenda has also been responsible for the strategic design of institutional internet and intranet sites and has provided creative direction for many award-winning communications and marketing programs. She also conducts training sessions for administrators, faculty and staff at universities and non-profit agencies on topics including branding, web design, creative and communications strategy. Brenda has a B.A. in humanities from Thomas Edison State University and an M.A. in arts and humanities from California State University, Dominguez Hills.

Specialties

Branding and identity
Marketing and communications
Creative direction and design

Publications

“50th Anniversary Commemoration at a Major Public University: Benefits of an Integrated Branding and Communications Approach to Event Planning,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol 16, No. 3., September 2011. Available online at the Wiley Interscience Journal website. Co-Author (with Dr. Kirti Celly).

“The California State University: A Case on Branding the Largest Public University System in the U.S.,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol 15, No. 2., April 2010. Available online at the Wiley Interscience Journal website. Co-Author (with Dr. Kirti Celly).

Honors and Awards

2012 CASE District VII Awards of Excellence Silver Medal
Dateline Dominguez News Center: www.csudhnews.com
Creative Uses of Technology and New Media: Dateline
Council for Advancement and Support of Education

2011 CASE District VII Awards of Excellence Silver Medal
Special Events: CSU Dominguez Hills 50th Anniversary Celebration

2009 Transformational Leadership Award
for Exceptional Personal Community Action
CSU Dominguez Hills

2007 CASE International “Circle of Excellence” Silver Medal
“How to Get to College” poster and website

2006, 2003 CASE District VII Awards of Excellence
CalStateTEACH Branding Program – Gold Medal
“How to Get to College” Poster with illustrated map of campuses – Silver Medal

2003 CASE International “Circle of Excellence” Silver Medal
Student Recruitment Materials

2000, 1999, 1998 UCEA Excellence in Marketing and Publications Gold Awards
Campaign, Publications; Special Events
University Continuing Education Association